What is Total Revenue in details ?

To know How to Calculate Total Revenue ? Total Revenue is the total income that can be generated from normal business operations, and it also includes deductions and discounts for returned merchandise. You must know  the types of revenue which a particular business is in.

It can be the top line or gross income figure from which costs can be subtracted for the determination of net income.

Revenue is also called as sales on the income statement. A start-up needs to get positive revenue early.

Understanding the concept of Total Revenue

Revenue is a money that is brought into a company by its business activities.

Revenue is also called sales, as in the ratio of price-to-sales – an alternative to the ratio of price-to-earnings using the revenue in the denominator.

There are several different ways for calculating revenue which depend on the accounting method of employment.

Accrual accounting can be included in sales made on credit as in the form of revenue for goods or services delivered to the customer.

It is also necessary to check that the cash flow statement can be assessed that how efficiently a company is collecting money that has been owed.

On the other hand, cash accounting would be only be counted as sales in the form of revenue when payment is received. Cash which is paid to a company can also be well known as a “receipt.”

It is also possible to have receipts without revenue. For e.g., if the customer paid in advance for a service not yet rendered or undelivered goods, this activity leads to a receipt but not revenue.

Revenue is also well known as the top line because it first appears on a company’s income statement.

Net income is also known as the bottom line, are revenues minus expenses. There can be a profit when revenues are exceeding expenses is the answer to question How to calculate total revenue.

For increasing the profit and hence earnings per share for its shareholders, a company increases revenues and reduces expenses. Investors can often consider a company’s revenue and net income separately to determine the health of a business.

Net income can grown when revenues remains stagnant because of the cost-cutting. Such a situation doesn’t predict well for a company’s long-term growth.

While public companies can report their quarterly earnings, the two figures that receive the most attention are revenues and earnings per share (“earnings” that are equivalent to net income).

Subsequently, price movements in stocks can generally correlated to whether a company is beating or missed analysts revenue and earnings as according to per share expectations.

Types of total revenue

A company’s revenue might be subdivided as according to the divisions those are generating it.

For e.g., a recreational vehicles department that might be having a financing division, which can be a unrelated source of revenue.

Revenue can be also divided into operating revenue – sales from a company’s main business – and revenue from non-operating sources, which is derived from secondary sources.

As these sources of non-operating revenue are often unpredictable or nonrecurring, they can be called one-time events or gains.

For example, proceeds from an asset sale, a profit from investments, or money that have been awarded through litigation can be included into non-operating revenue.

Various examples of How to calculate Total Revenue ?

In the case of government, revenue can be the money that is received from taxation, fees, fines, inter-governmental grants or transfers, securities sales, mineral or resource rights, and any sales made.

For non-profits organizations, revenues can be its gross receipts.

Its components can include various donations from foundations, individuals and companies; various grants received from government entities; fundraising activities; investments and membership fees.

In terms of investments from real estate, revenue can be referred to the income generated by a property, such as rent, parking fees, on-site laundry costs, etc.

The resulting value is net operating income when the operating expenses incurred in running the property are subtracted from property income.

Frequently Asked Questions

Our revenue and cash flows are considered as the same thing?

No. Revenue is the amount of money that the company is earning from the sale of its products and services.

Cash flow is considered as the net amount of cash which have being transferred into and out of a company.

Revenue provides a measure of a company’s sales and marketing effectiveness, whereas cash flow can be more of an indicator of liquidity.  Both revenue and cash flow should be necessarily analyzed together to review a company’s financial health comprehensively.

How does one can generate revenue?

For many companies, revenues can be generated from the sales of products or services. For this reason, sometimes, revenue is known as gross sales.

Revenue can also be earned through various other sources. Inventors or entertainers can also receive revenue from patents, licensing, or royalties.

Real estate investors might be earning revenue from income received from rents. Revenue for federal and local governments can likely be from tax receipts from income taxes or property. When some one tries to know on How to calculate total revenue  in accounting ? Then you need to go in debts to understand on how some one calculate revenue.

Governments might also be earning revenue from the sales of an asset or interest income received from a bond.

Charities and non-profitable organizations normally receives income from donations and grants. Universities could be earning revenue from charging tuition fees but also from the investment that is gained on their fund of endowment.

How to calculate total revenue  in accounting ?

Revenue we mostly referred to as a  revenue in sales. It  is the amount of a gross income which is produced through sales of services or products . It is simple way to mainly solve for a revenue is just by multiplying every  number of sales and also the sales price or a average service price.

Formula  for Total Revenue = Average Price of Service or Sales Price X Sales.

What is deferred and accrued revenue?

Accrued revenue is the revenue which a company earns to deliver goods or services that have yet to be paid by the customer.

In accrual accounting, revenue can be reported when a sales transaction is taking place, and it might not represent cash in hand necessarily.

Unearned or deferred revenue can be thought of as the opposite of accrued revenue. Unearned revenue accounts for money that has been prepaid by a customer for goods or services that yet to be delivered.

If a company have received prepayment for its goods, it would recognize the revenue as unearned. Still, it wouldn’t recognize the revenue on its statement of income until the period for which the goods or services are needed to be delivered.

Can a company have negative profit but positive revenue?

Yes. A company can have a cost for producing goods that are sold and other fixed costs and obligations like taxes and interest payments due on loans.

As a result, if total costs exceed revenues, a company will have a negative profit even though it may be bringing in a lot of money from sales.